A fundamental book for anybody who wishes to understand the idea. You will find here a brief yet exhaustive coverage of the OEES theory, the explanation of crucial concepts such as Firm-Idea, Brand-Culture or City-Idea. Furthermore, it presents charts, diagrams and case studies that will not only help you understand the Economy of Values but also may become inspiration for economic, political or simply private individual business ventures.
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If you wish to see more about the Open Eyes Economy visit the website and take part in the 2. edition of Open Eyes Economy Summit.
